With the experience gained over the last couple of years of being involved in the hair restoration industry, I have found there is a need to support hair professionals to improve business skills.
We set up Business of Hair with the idea of creating a intimate, friendly environment where professionals from different sectors of the industry can network and discuss working together. It also gives treatment providers the opportunity to showcase their products to potential customers where they may have been unable to do this previously.
There have been two BoH seminars so far, and it has gone from strength to strength, and we look forward to hosting the next one on the 16th January 2021 at the Crown Plaza, Solihull.
09:30 Danny Large – Welcome and introduction
09:40 Dr Ingrid Wilson – Trichotest and black hair
This session explores the current issues around the sources of information available on hair loss on afro-textured hair, the important facts to know including hair loss conditions and hair care practices and an analysis of the resources available to practitioners for diagnosis and treatment. This will help to tailor management plans accordingly. The session will also explore the practical considerations around using the TrichoTest to support management of patients with all hair types including afro-textured hair.
10:00 SkinGenuity – latest products and how they can help you in your practice
10:30 Trichotest – sponsored talk
11:00 Rosmetics – latest products and how they can help you in your practice
11:30 Mark Smith – Bringing SMP into your hair restoration business
Mark Smith from Dot Micro in Ireland will travel across the Irish sea to discuss how he created his successful business in Scalp Micropigmentation and what the pitfalls and successes he has had with this business. He will also show us some of the fantastic results he has had with some of his clients.
13:20 Introduction to afternoon – Danny Large
13:30 Mark Bugg – 360-degrees marketing
Mark Bugg, aesthetic industry expert, will discuss the 360-degree approach to marketing. The talk will combine modern day marketing keys such as websites and social media as well throw in some old faithfuls and show how you can put together a 360-degree marketing plan.
14:00 Alex Bugg – Using Google My Business the right way
Fresh from last year’s successful talk Alex Bugg from Web Marketing Clinic is back to discuss how to best use Google My Business. Off the back of a series of successful webinars during the lockdown period Alex will provide unique insight into this valuable resource and some simple tips on how to use it to its full potential.
14:30 Chloe Gronow – How Covid-19 has affected our industry and what will our industry look post covid
Returning after her successful talk from last year, Editor of the Aesthetics Journal Chloe Gronow will discuss the biggest threat our industry as ever had in the form of Covid-19 and the lasting effects it will have on the industry. Chloe will also look at how she sees the post Covid-19 landscape and where to go from here.
15:00 COFFEE BREAK
15:30 Plan your business – This will be an open session for all delegates to visit our experts and discuss how they can adapt/implement some of the ideas into their own mini business plan. At the beginning of the event each delegate will receive a blank business plan which will include a section on goal setting. The idea of this is to encourage delegates to create a plan based on the day’s presentations and discussions with the experts. We will have experts in journalism, accounting, web marketing, social media, videography and branding. The session will also include opportunities for delegates to discuss how some of the treatments that have been demonstrated can be incorporated into their business and how the treatment supplier can support them
18:00 Drinks reception and networking
(PROGRAMME IS SUBJECT TO CHANGE)
Keep posted for updates!
IOT/Wigmore/BAHRS/BoH facebook page members – £45
Full Delegate Pass – £65
‘Business of Hair was a fantastic event and I was impressed by the desire of the delegates to learn more about how to run a successful business. The day enabled delegates to get tips on subjects such a website design, marketing, social media and self-promotion and how they use those tips to help improve their business processes. I hope to continue to develop this event and bring more opportunities to practitioners in the hair industry, to improve business skills and to help the hair restoration business practices.’
‘The first Business of hair seminar was a great success bringing together multi disciplines across the hair loss sector with very relevant speakers that spoke about relevant topics to everyone’s practice, well worth attending.’