I don’t know about you but somewhere around the middle of the never-ending month that was January, I started to get Zoom fatigue and long for the return of face-to-face events. While I am proud of the way our industry has adapted to these weird new circumstances by...

Well that’s that then. 2020. What a year! If I had sat down to write this blog a year ago to predict what 2020 would hold for the aesthetics industry, I’d have thought my crystal ball had malfunctioned. But as I sit here today reflecting back on the year we have just...

If you had told me four months ago that I would be hosting four or five webinars a week and broadcasting live to around 100 people each time, I would have called you crazy. But this is one of the many ways the Covid-19 pandemic has taken me out of my comfort zone, as...

How Do I Make A Launch Event Work for Me?

Organised and executed properly these can be a great return on investment.  At some launch events people sell £1000’s of treatment packages which cover a major part of the cost of the machine at the outset.

In this modern age of technology, the conversation is something that is often underestimated and is still the most powerful way of selling and building that relationship with the customer for repeat business.  It doesn’t matter what job you do within the clinic...

As aesthetics market has developed and changed during recent times so then has the range of treatments aesthetic practitioners can offer.  Many clinics are now focused on Combination Treatments both In-Clinic and Home Care to help to generate increase in clinic...