I don’t know about you but somewhere around the middle of the never-ending month that was January, I started to get Zoom fatigue and long for the return of face-to-face events.
While I am proud of the way our industry has adapted to these weird new circumstances by taking whatever possible online, in my mind you simply cannot beat face-to-face networking. In last month’s blog I predicted that blended learning – a mixture of online and real life – would become the way of the future and I still think that’s the case, but I wholeheartedly believe that nothing will even replace the connections and interactions you make in the flesh, so to speak!
With that in mind and with a positive mindset about things opening up again, I have locked down the dates for our third Business of Hair conference for June 5, 2021 at the Crowne Plaza NEC, Birmingham.
I launched Business of Hair in 2018 to bring together three of my passions – live events, networking and business coaching. I saw a gap in the marketing for business support for hair restoration specialists, in particular trichologists, and I also noticed that more and more aesthetic practitioners – dermatologists, doctors and nurses alike – were becoming more interested in hair loss and adding treatments to their clinics. So the Business of Hair was born.
The idea was to create an intimate, fun, friendly environment where professionals from different sectors of the industry could network, learn and discuss collaborations and how they could work together and support each other. It also gave treatment providers the opportunity to showcase their products to potential customers where they may have been unable to do this previously.
One of the things that was most important to me this year was that people learn things they can actually action in their business and, as such, ticket prices will include sessions with each of the speakers, ensuring you can actually action the learnings into your business plans swiftly.
Although the agenda is still evolving I am super excited about the line-up we have so far. Our incredible speaker and partner talks include trichologist Dr Ingrid Wilson, who will be talking about the current issues around the sources of information available on hair loss on afro-textured hair and exploring the practical considerations around using the TrichoTest to support management of patients with all hair types and Dr Manish Mittal who will be speaking about topical hair restoration by Pharma Hermetic and the role and success of Peptides for Hair Restoration. Other speakers include digital marketeers Mark and Alex Bugg; award-winning scalp micropigmentation artist Mark Smith; branding expert Russell Turner, business consultant Vanessa Bird and journalist Chloe Gronow. Brands supporting us who will also be showcasing their products and treatments on the agenda include SkinGenuity and Rosmetics.
The day will close with some networking drinks which I know everyone, not just me, has been missing!
You can sign up here: http://www.dslconsultingltd.co.uk/business-of-hair
I have also been working on another project I am excited about which follows the same philosophy as Business of Hair, just with the audience being aesthetic surgeons and now also nurses. I’ve been working together with Mr Dalvi Humzah to create this and we feel like it really meets a need in the sector. It is called SIAB which stands for Success in Aesthetic Business.
The surgical event will take place on June 4 at the Crowne Plaza in Birmingham and the nurses event will take place on June 12 in Manchester. You can find out more at https://www.siab.co.uk
We have chosen June for all of these events as I am really hoping that by the early summer things will start returning to normal. Real life events are an important part of our industry and I look forward to not having to shout at anyone “YOU ARE ON MUTE!”